As it becomes more challenging to attract firefighters into the fire service, it is important to focus on how we can market not only the fire service in general but also our own individual departments.
There has traditionally been a lot of competition among departments to attract the best firefighters, and this has become even more challenging as applicant pools have shrunk over time, especially now. Many career fields have seen a mass exodus of employees due to retirements, other opportunities for pay and better benefits, or even for a complete change of pace. With so many competing priorities and interests, how can we sell the many benefits of joining the brotherhood and sisterhood?
A recruitment video can be an extremely useful tool in catching the attention of someone who may be curious about a career in the fire service. It may even capture the attention of someone who has never thought about a career in the fire service. Read More…